For International Women’s Day 2013, Zee News included the film on its list of best women-centric films. Fashion is noted for being a commercial success despite being a women-centric film without a male lead. (US$1.1 million), and before release recouped half its cost from tie-ins with brands including Reebok, Lenovo, Sunsilk and LG Electronics. Products from these brands were showcased in the film and the brands promoted the film in their advertising. Arbaaz Khan as Abhijit “Abhi” Sarin, a fashion tycoon, head of Panache and considered as “Big daddy” of fashion industry. To a degree, the setup allows onlookers, within a 2 1/2 frame, to fashion their own viewing experience.
- Distributed by Moser Baer Home Videos, one disc contains the film; the other disc has additional content on the making of the film and interviews with the stars and director.
- In 2013, The Times of India included the film on its list of “Top 10 path breaking women oriented films of Bollywood”.
- Style inspiration courtesy of past and present men’s style icons.
- Internet technology, enabling the far reaches of online retailers and social media platforms, has created previously unimaginable ways for trends to be identified, marketed, and sold immediately.
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At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty.
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H&M issued a statement saying “we apologise to anyone this may have offended”, though this too received some criticism for appearing insincere. The benefits of primary research are specific information about a fashion brand’s consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. Negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions.
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Kangana Ranaut was cast as the film’s second lead; she was pleased with the script and found it challenging, interesting and exciting. In December 2007, Arbaaz Khan and Arjan Bajwa were cast opposite Chopra. After confirming the principal cast, the media reported that Bhandarkar was having difficulty casting the male roles, including that of a homosexual clothing designer. Samir Soni and Harsh Chhaya were cast as the homosexual designers, and model Mugdha Godse was cast in a parallel lead role alongside Chopra and Ranaut. According to Godse, Bhandarkar offered her a part when they were shooting a jewelery advertisement; a year later, she agreed to appear in the film. The Hindustan Times said that several models and designers played themselves, giving the film the appearance of a documentary.
Fashion is also a source of art, allowing people to display their unique tastes and styling. Different fashion designers are influenced by outside stimuli and reflect this inspiration in their work. For example, Gucci’s ‘stained green’ jeans may look like a grass stain, but to others, they display purity, freshness, and summer. Fashion is defined in a number of different ways, and its application can be sometimes unclear.
Some others simply have a heart symbol on their face and show how their outfit looks when they walk. They strut about in outdoor shoots, modeling the garment through picturesque regions of the Valley. Influenced by technical innovation and concerns around ethicality and sustainability, and accelerated by the Covid-19 pandemic, fashion as a commercial enterprise faces existential challenges.
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The interaction between Art and Fashion has always existed, and it can be perceived both in their dynamics and in the paths they are currently following. Eddie Redmayne Would Like You to Meet His Delightfully Furry SweaterThe actor and his kaleidoscopic knit are ready to reintroduce themselves to fall. 10 Great and Obscure, Under the Radar Horror Films to WatchFeeling like you’ve watched all the best spooky season go-to films?
Knowing the needs of consumers will increase fashion companies’ sales and profits. Through research and studying the consumers’ lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Modern Westeners have a vast number of choices in the selection of their clothes. What a person chooses to wear can reflect their personality or interests. When people who have high cultural status start to wear new or different styles, they may inspire a new fashion trend. People who like or respect these people are influenced by their style and begin wearing similarly styled clothes.